ADVENT DEVOTIONAL

BOOK + EMAIL

I art directed my junior designer in the layout of the Advent Devotional book and worked with our outside vendors to include specialty dull and gloss varnishes on the cover.  The gloss varnish highlights the linework, year, and title to give them some flash.

 

We then adapted the artwork to a Mail Chimp email template and created a registration form for a targeted mailing list. The registration form was promoted through various social media.  Once people signed up for the list, the email devotionals were delivered on a daily basis for the duration of Advent. 

 

By creating a mailing list that targeted only those who wished to receive the messages, we were able to ensure a high open rate (Mail Chimp's statistics shown below).

 

(Click images for expanded views)